IAR: Designing a Better Community

Assigned with the task of creating promotional strategies, our group would focus on our studio as the topic of community promotion. As we discussed each strategy, we also brainstormed a way to connect them all together. After much deliberation, we focused on two ideas: quotes and a common object. For each promotion, we would adopt a quote that would sum up our objective. Also, we thought it necessary to have a recurring theme, in this case a red square. Each promotion incorporates an alerting, red square into the design.  

Product
S.easterling

By means of flyer or verbal communication, students would announce a voluntary "Scrap Donation." Members of the community would drop off various materials deemed trash or scraps. Provided with this new supply, the second years would then use these resources to construct a product centered around the idea of a lucrative community. Shortly after completion, the donators would be invited back to the Studio Arts Building, where they would behold their, “trash turned treasure.”

HTT[P]

L.petriccione

Since blogger is a web community in itself, having a blog as a web source seemed only necessary. This particular branch of the Community [By] Design Blog would be informative of the society surrounding the studio. Here, students can follow, both events and updates in the second year studio, as well as the community of Greensboro. Various Links would allow viewers to further investigate the happenings of our program.

People
B.cerame
B.cerame
B.cerame

For the People proposal, our group wanted to incorporate a design that had ample amounts of interaction. A white “canvas” would be installed on campus grounds, in an area that is highly public. There, the installation would reside for a month. Since it is blank, with no restrictions, students would be allowed to leave their mark on it. Weather would also alter the material. At the end of the month, we would replace the installment with a plaque, announcing the promotion of the Second Year Studio, and the display of the communal piece.

Places
        E.zheng

People are intrigued by repetition, as a promotional strategy, we would use this to our advantage. Red squares would be place all over the city of Greensboro. Initially, the squares would be solid red with no text, as to fascinate the community. Text would be added progressively, and by the end, a full quote and our studio information would be included 

Print Material
E.zheng

Almost any person will accept a free item(within reason, that is!). The second year studio would disperse these IARC pens into the community. Simple in design and limited text would appeal to the community. Our group took inspiration from the website, where's george.com, where one can track the travel of their currency. Our goal us to disperse enough pens so that, years from now, the pens are still active in the community. 

Additional Proposal: Places

B.cerame

L.petriccione

S.easterling

For the additional promotion, we were keen on finding a way to literally bring members of the community together, by means of wayfinding. Multiple paths would begin within Greensboro. Simple, red squares with white arrows would point one to the next arrow, thus forming  a path. Minimal and without text, the square aims to intrigue the viewer in attempt to follow the path and understand the purpose. If followed, the paths would meet in the park across Spring Garden. A large, red square marks the destination, and a metal plaque, reading, 'One World. Many Angles,' would be installed. 

Group Members: Leah Petriccione, Brianna Cerame, Emme Zheng