Graphic Media

Forget that this piece is upside down and focus on the lines formed from the images and text. They may be constructed with altering sizes and width, but the angle s they are placed at structure and add some uniformity to the layout. The use of one color is a sea of black and white is an effective strategy as well; it draws the attention to that specific area of color, in this case, the title. This graphic layout is all over the place and I am not entirely sure if I appreciate that. There are image blocks of ranging size and shape, placed randomly across the ad. The text is another issue; there are too many fonts and sizes as well. Too much variety of color can damage a design and I think this is borderline excessive. I really would term this ad a 'throw up of idea.' The Designer should have chosen one concept instead of all three.


This graphic layout is effective because it uses strategies to provide flow between the pages. The font and the text strip are the same colors as the orange walls in the space. It looks appealing and particularly noticeable in contrast to the white background. The images are of different sizes, placed in an way that would not look off balanced.

This layout has a successful marriage of organization and spontinaety. The images are all so different and random looking but they are all toned down with the addition of the linear text boxes below. Following the line across the page that the text provides, the reader is allowed to look at the cluster of images in an organized way.
This ad uses shape references to appeal to the viewer. The circles contrast with the shape of the chair and therefore make it stand out because it is out of place. An obvious observation is that the circles are red; they contrast with the white of the background. The red is placed near the products to increase the viewing impact and importance.

This graphic layout is a different take on layout design. It has more a personal feel than any other layout, probably due to the handcrafted method of design.