Precedent Analysis: Group Review

For this assignment, the class was to pair off into groups and research two showrooms: one actually visited and one found in a magazine or online. For each showroom, we were to create a precedent analysis, determining many aspects of the space. After interacting with the site, or else viewing images of the showrooms, we were to find the concept and how it relates to the circulation, zones, and various structural integrity. 

Once we finished our own precedent studies of the showrooms, we were to critique the content of the other groups' work. The various sites had similarities and drastic differences, but the overall notion of the Showroom purpose kept them connected. 

Concept: It seems that the Showrooms' designs were more about function and circulation than they were clear and abstract conceptual statements. Salone Del Mobile displayed its concept in dramatic designs and the various Apple Store used branding as Conceptual Marketing. The other Showrooms more revolved around the display of the space client perception of the products. 

Generally speaking, the circulation and zoning layout of the Showrooms are influenced by the products as well as the public/private space. The customers and clients are able to interact with the products and move freely without accessibility issues. Other similarities that predominately all spaces had were the color and fixture choices; the showrooms were visually neutral and simple as not to detract from the products. 

From the review of the various groups, we are able to understand the design and conceptual aspects of various Showrooms. It will aid as reference in our continuation and exploration of our product and subsequent design.