


The first time I started this assignment, I got about halfway done and realized just how boring I had made it. I wanted each image to be related to the next so I decided that each leaf should be more crumpled than the prior one.
Interior Sources Oct/Nov 2007
Buildings March 2007
Metropolis Oct 2007
Buildings March 2007
Dwell Nov 2007
Environmental Design+ Construction
Interior Design Oct 2007
Sustainable Facility Oct 2007
Tom Chudleigh Errington, British Columbia (Dwell)
Steven Ehrlich Architects Dubai (Architectural Digest Oct 2007)
Peter L. Gluck Texas (Architectural Digest Oct 2007)
Dover Castle Dover, England
Carlos Páez Vilaró Uruguay (Architectural Digest Oct 2007)
California Academy of Sciences Metropolis Nov. 2007
The Millennium Dome Sir Richard Rogers
High Tech Modern Norman Foster
CCTV Headquarters Rem Koolhaas
Forget that this piece is upside down and focus on the lines formed from the images and text. They may be constructed with altering sizes and width, but the angle s they are placed at structure and add some uniformity to the layout. The use of one color is a sea of black and white is an effective strategy as well; it draws the attention to that specific area of color, in this case, the title.
This graphic layout is all over the place and I am not entirely sure if I appreciate that. There are image blocks of ranging size and shape, placed randomly across the ad. The text is another issue; there are too many fonts and sizes as well. Too much variety of color can damage a design and I think this is borderline excessive. I really would term this ad a 'throw up of idea.' The Designer should have chosen one concept instead of all three. 
This layout has a successful marriage of organization and spontinaety. The images are all so different and random looking but they are all toned down with the addition of the linear text boxes below. Following the line across the page that the text provides, the reader is allowed to look at the cluster of images in an organized way.
This ad uses shape references to appeal to the viewer. The circles contrast with the shape of the chair and therefore make it stand out because it is out of place. An obvious observation is that the circles are red; they contrast with the white of the background. The red is placed near the products to increase the viewing impact and importance.
